[31 July/CIO Dive] Bumble Bee Foods’, CIO and SVP Tony Costa has made a half-dozen trips to Indonesia to negotiate the details of a blockchain system that traces the path of yellowfin tuna. The result is that buyers of Bumble Bee’s ‘’Natural Blue by Anova’’ frozen tuna steaks can use their smartphones to scan a QR code on the package and learn about the freshness and ethical standards of the fish catch. Indonesia historically has had problems with illegal fishing and over-fishing. Consumers and retailers increasingly want to know that products are the result of sustainable fishing practices, reported Mr Costa, so by providing these details, a high level of transparency can occur. Bumble Bee plans to expand the block chain initiative to additional products, and will provide more data to retailers, in the near future.