[7 August/ Food Navigator]

Dr John Wilkinson said simplification and centralisation of the European novel foods process mean applications based on traditional use will be allowed as of January 2018. This could result in shorter and cheaper routes to market, and the potential for using new fruits and juices that could come with health claims. The approval process will be significantly shortened and simplified under the new Directive for traditional Foods, so long as the company submitting an approval can show 25-year history of use. Dr Wilkinson suggests approval for exotic fruits and juices could be slashed to as low as ten thousand dollars. In a study with his wife, Dr Williamson found many exotic Brazilian fruits identified had higher nutrient levels than fruits commonly suggested as good sources in Europe. Dr Wilkinson noted this leaves potential for generic health claims under EFSA’s article 13.1 guidance.