[6 April/Food Dive]

The always changing food industry has caused Campbell Soup to restructure. It will improve its focus on its core soup and snacks division as well as increasing its presence in health and well-being. Campbell soup spent $5 billion to acquire Snyder’s-Lance who manufacture popular snack brands. This was the catalyst to the restructure. Former Head of Campbell Soup Global Biscuits and Snacks Division, Luca Mignini, was named as the new Chief Operating Officer. Mr Mignini said the reorganisation was to become more agile and faster as they saw improvement in their decision making area. It also planned to create a new accelerator unit to expand its presence in high-growth and fast-growing areas. He added that he would initially focus on maintaining momentum in its snacks portfolio and working to stabilise its U.S. soup division.