[4 October/Food Dive]

Campbell Soup was in talks to sell its Fresh division to a group of investors. The division had faced troubles in recent times. The investors would be led by Jeff Dunn who was previously CEO of Bolthouse Farms. Campbell Soup purchased Bolthouse for $1.55 billion in 2012, however its fresh division as a whole could reach between $500 million and $700 million in a sale. The segment would include Bolthouse Farms and Garden Fresh Gourmet. It faced an array of challenges since its inception. Campbell Soup had written down the value of the unit by $1 billion. It was currently in talks with potential buyers. Kraft Heinz recently looked into buying Campbell soup, however after looking at its books decided against the idea.