[21 October/ The Guardian] British non-profit organisation, the National Centre for Universities and Business (NCUB) is experimenting with collaboration between agronomy experts and companies in the food supply chain as part of an initiative to support innovation and sustainability in the agri-food sector in the UK. NCUB’s role is to link world-leading experts in the university system with commercial entities to realise opportunities to address strategic issues, such as meeting emerging food security issues. The Food Economy Taskforce includes academics from universities including Cambridge, Leeds and Aberystwyth and representatives of companies including Sygenta, Asda, Marks & Spencer and Sainsburys. One of the key focuses of the group is enhancing the image of the sector to attract young talent. A further key focus is how academia provides information to the commercial sector to enable more sustainable decisions to be made regarding land use.