[28 May/Farmers Weekly]

British politicians were considering giving farmers control of their levy moneys in a system that follows the New Zealand model. The Environment, Food and Rural Affairs Select Committee is set to look closely at the role of the farming industry bodies as part of its probe into the future of Brand Britain. Committee Chairman, Neil Parish, said he had to be careful to not second guess which way the report would go but they had to look at the NZ model where farmers were more in charge of their own levy boards. He added it could suit the farmer and government as well. The industry had questioned whether the UK food boards were spending enough on promoting British food. Mr Parish noted AHDB spent a lot of money on research which would be necessary in the new agricultural world. Chief Communications Specialist, Christine Watts, said they would welcome the chance to back Brand Britain but EU State Aid rules prevented that.