[13 May/ABC News]

Kelvin Dunrobin of Blackfella Beef was one of the brains behind the concept that looked to unite indigenous cattle producers to grow and market their own meat under the brand. The next step is to identify how many indigenous owned cattle enterprises there were in Queensland that could market their beef under the brand. Mr Dunrobin said he does not expect there to be a shortage. The concept is currently in the feasibility-study phase. Professor Alice Woodhead of the University of South Queensland will work closely with the project. She added that she thought the brand would be hugely successful. Lisa Sharp from Meat and Livestock Australia noticed the project a year ago and said it caught their attention for a range of reasons. She noted they would work to fast-track the project.