[5 March/ABC News]

Fresh food delivery company Aussie Farmers Direct went into voluntary administration, and blamed competition with supermarkets and the low cost of imported food. According to the administrator Craig Shephard, the closure would affect 260 employees, 100 franchisees and 100,000 customers around Australia. The company began in 2005 and was one of the first to deliver items such as fresh fruit and vegetables. Food and agribusiness consultant, Mark Soccio, said it was sad news for the retail food market and farmers, but that it showed the limitations to scalability these types of business models have. He believed that the expansion attempt ultimately caused the business failure as they did not have the capacity to compete effectively.