[8 March/FoodNavigator]

Ancient Nutrition will invest $103 million that will allow it to reach and educate more consumers about its powdered bone broth, collagen products and ketogenic line, according to CEO Jordan Rubin. He said bone brother had become an overnight sensation, but was aware that when dealing with emerging trends it took effort to get the concepts into the consciousness of consumers. Mr Rubin explained that the new line was designed for people who want to follow a low-carb paleo or ketogenic diet. He noted that it contained good quality protein and fat. Ancient Nutrition have recently released its Ancient Apothecary line which follows ancient Chinese and ayurvedic principles. According to SPINS, Ancient Nutrition became the number two ranked protein supplement and meal replacement brand in the natural channel.