[27 September/Dairy Reporter]

The a2 Milk Company would sell its fresh milk brand in cartons in the UK. They would be launched at the end of September and be 100 percent recyclable. It followed a new supply relationship with Crediton Dairy Ltd to fuel growth in the UK. Crediton Dairy would be a2 Milk’s exclusive supplier of fresh milk products to the UK market. The cartons coincided with the growing demand for solutions to the plastic packaging problem. According to research, consumers would switch to buying their fresh milk in a carton if they knew it was more sustainable. a2 Milk’s General Manager, International Development, Simon Hennessy, said it had always been a pioneer and the introduction of the new cartons was another first. Managing Director at Crediton Dairy Limited, Tim Smiddy, said they were happy to have entered into the supply partnership.