[4 August/ NZ Herald]

A2 Milk has begun exporting fresh milk from Australia to Singapore to test the market and hoped to use Singapore as an entry to Southeast Asia eventually. A2’s Chief Executive Asia Pacific, Peter Nathan, said the company has an initial aim of selling 100,000 litres of milk to Singapore supermarkets and high-end stores in the first year. Mr Nathan said Singapore’s large expatriate community meant there was high product recognition there and the nation has high levels of disposable income.