[01 March/The Country]

Allbirds, an New Zealand founded woollen shoe company, is expanding into China with an expected three physical stores in the market by the end of the year. Allbirds already has stores in London, San Francisco and New York, and will open its first store in Shanghai in April and further plans to open two others in Beijing and Chengdu. A spokesperson for Allbirds said the company saw good opportunity in the Chinese market and as part of the China expansion, Allbirds has entered a partnership with e-commerce company Alibaba to have its products sold on the popular Tmall platform. Tim Brown, Founder of Allbirds, reported how the Chinese market has shown enthusiasm for their products.