[22 August/Rural Life]

A new grower cooperative is being set up to manage the release, marketing and licencing of new apricot varieties. There were three new varieties that were yet to be given brand names. One of the directors, Nigel Hinton, said Summerfruit New Zealand’s Apricot Co interim board was a sub-committee of the organisation and its role was to work through the establishment of Apricot Co. This was the working title for the business entity but was subject to change. He said it would be responsible for the commercialisation of the new varieties. He added the interim board met for the second time and they were in the early stages of development. He noted new varieties could lead to a renewal of the industry for both local and export markets. Summerfruit New Zealand funded the Apricot Co interim board to setup the entity.