[8 October/Radio NZ]

New Zealand Avocado have plans to grow exports to China since securing market access. The first shipment arrived in China last week. It followed years of preparations, inspections, trialling and certification by Chinese and New Zealand authorities. New Zealand Avocado Chief Executive, Jen Scoular, said around 40,000 trays would be sent this season. She added they anticipated the market would take five or six hundred thousand trays within five or six years. Most avocados currently sold in China are from Mexico, Chile, and Peru. Ms Scoular added competition was tough due to the existing well established relationships with other countries. She said the industry needed to work with exporters to promote New Zealand avocados. According to New Zealand Avocado, their popularity and presence in Thailand was increasing.