[13 March/Stuff NZ]

Genevieve Griffin-George, a Tasman Entrepreneur and Founder of PICMI, a cloud-based software, is helping horticulturalists find workers in the current shortage. PICMI has been designed to simplify the employment process for agricultural seasonal staff and was developed last year as part of the Xcelerate programme. The idea was born from personal experience of having a shortage of seasonal workers. Mrs Griffin-George said the main aim of PICMI was made the process of finding staff required easier, providing digitised access to visa verification and employment paperwork. Growers pay a nominal amount per match, while workers seeking employment can access it for free. The software has been successfully trialled with two growers and now Mrs Griffin-George said the next challenge is getting the first paying customers.