[6 October/ Stuff]

Fieldays in June generated $538 million in sales from New Zealand firms, including $191m in revenue from Waikato. $450m came from sales in farm equipment, including $113m from Waikato-based firms and $336m from the rest of New Zealand. The event contributed $238m to the New Zealand’s gross domestic product, including $79m for Waikato. Waikato University’s Management School’s Institute of Business Research Professor Frank Scrimgeour said the event had national impact and was firmly placed on the world stage with 40 countries attending and nine country representatives exhibiting. Fieldays Chief Executive Peter Nation said visitors from urban centres resulted in a greater understanding of the contribution the primary sector made. Mr Nation announced, ‘the future of farming’ as the next year’s Fieldays theme, celebrating its 50th year. This year’s Fieldays broke all attendance records with 133,588 people through the gate, 1.5 percent more than the 131,629 previous record set in 2008. The event created 2300 full-time equivalent jobs. Fieldays’ brand value also increased from $380m to $465m.