[12 April/Dairy News]

Landcorp is working on creating a deer milk industry. Landcorp General Manager of Dairy Operations, Mark Julian, said it was early days and that it was different to the sheep milk industry which had products on the market. He added the project was mainly research and development and that they were looking at selective milk powder and skin care products for the global market. Landcorp was not looking at wholesale changes to its business model. Mr Julian noted that Landcorp wanted to move from a pasture farming company to a food and farming company. He said its core business would always be farming and traditional sales would drive revenue for the immediate future. Recent success of their sheep milk joint venture was a boost to their belief that differentiation and unique offerings were areas to target.