[27 August/Radio NZ]

According to a Landcare Research study, financial incentives to encourage more sustainable practices on farms are not enough. The study looked at the best incentives to promote changes within the agriculture sector with regards to climate change. Landcare Research Senior Scientist, Nick Cradock-Henry, said he had been working with farmers and found awareness around climate change to be growing. He added it was partly due to recent severe weather events such as droughts, floods, and unexpected snow storm events. He noted that when looking at what would encourage farmers to make changes, financial incentives became less effective over time. Mr Cradock-Henry said better communication around the risks, working alongside farmers and promoting change in social norms and technology are much more motivating.