[6 May/Stuff]

Amazon has recently joined the multi-billion dollar pet food industry by creating its own line of kibble. Kiwi pet food subscription company Feed My Fur Baby Founder, Ben Rennell, said New Zealand consumers were different from American retailers in that they valued home grown products and quality. Mr Rennell added it would take Amazon a few years before they come to New Zealand to settle into the market. The pet food industry is worth $400 million in New Zealand. Feed My Fur Baby provides customised meals for pets based on age, weight and activity level. China was the one of the world’s fastest-growing markets for pet food and pet care products. Mr Rennell noted that while he did not have immediate plans to take the company overseas, it was something they planned to do in the future. He said New Zealand goods were valued locally and internationally because of our reputation.