[6 August/Rural Life]

New Zealand Merino Company Chief Executive, John Brakenridge, believes plastic pollution has brought the world to a crossroad. He thought New Zealand had an opportunity to take a global leadership position in finding solutions. He said seventy percent of the world’s clothing was made from plastic and it was one of the leading contributors to global plastic pollution. He added New Zealand was positioned to find natural solutions through either wool, flax or hemp products. Mr Brakenridge noted we had to change our relationship and dependence on plastic for the planet, and it was a collective responsibility of all parties. The life cycle of products needed to be looked at and greater emphasis placed on what happened once consumers disposed of them.