[28 May/Farmers Weekly]

According to agricultural trade envoy, Mike Petersen, New Zealand has a role to play in helping other countries with food security, business futures and innovation. He added food security was a real issue for many countries, but as we have an abundance of food in New Zealand and we don’t take security seriously. He noted that it was about exporting our products but also about exporting farming systems to help other countries. It was our comparative advantage and something we could share and use offshore. He said New Zealand needed a new story that related to New Zealand, centred on humble people with more trust and the integrity of our products and systems. The story currently has three themes including open hearts, open spaces and open minds. He noted NZ needed to talk about the agri-food sector, not the primary sector.