[12 November/Stuff]

Lots of New Zealand milk and lamb changed hands during Singles Day (11/11) as the Chinese internet giant Alibaba broke all one day sale records again during the country’s biggest shopping day.  China’s answer to the online Cyber Monday and America’s post-Thanksgiving “Black Friday” generated USD30.8 billion of sales this year. Singles’ Day celebrates single people, giving them permission to buy themselves or others a present; it is the largest offline and online shopping day in the world. New Zealand was the 9th best performing country out of 230 participating countries and regions, an improvement of 5 places on last year. Dairy company, The A2 Milk Company, was the 6th best performing cross border brand, and sales of New Zealand lamb jumped 917 per cent in the first hour of the event, compared to the same period last year. It was also a good day for Ecostore, which made $2.36m in sales in its third year participating in the promotion. The leading imported goods by volume purchased were health supplements, milk powder, facial masks, nappies, serums, infant and toddler nutrition, emulsion, face wash, make up remover and toner.