[10 December/NZ Herald]

Pāmu will sign a deal with South Korean pharmaceutical company Yuhan to supply deer milk for its range of cosmetic products. The state-owned company, said it will be the first time New Zealand deer milk has been sold for use in the beauty industry. Yuhan has been developing a number of deer milk cosmetic products, including a serum and moisturiser. These products will be sold in New Origin stores throughout South Korea. Anecdotal evidence from a technologist working on a deer farm prompted the idea for use of deer’s milk in cosmetics. Working in the elements on farm all year round caused rough, dry and callused hands.  Having to clean the filters daily from deer milking, the worker noticed the soothing effect of deer milk on her hands. Pāmu CEO, Steve Carden, noted that it was incredibly important that Pāmu partners with strategic companies like Yuhan, who are committed to research and development and the commercialisation of products containing unique ingredients such as New Zealand deer milk.