[14 November/ Business Day: NZ Farmer]

Berlin Chef, Shannon Campbell said the power of ‘Brand New Zealand’ was huge in Germany because consumers related New Zealand products to high quality, animal welfare, and lots of space. Mr Campbell added that this was in contrast to the intensive indoor farming image of German practices. Venison Importer, Axel Miltzow said there was a growing awareness among German consumers that food practices had to be environmentally sustainable, and New Zealand was ideally placed to take advantage of this trend.