[30 June/ Business Day: NZ Farmer]

New Zealand consumers can now purchase Landcorp’s Pamu-branded venison, the first of its products available in the country. The venison would only be available through home delivery with a minimum of 4 kilograms having to be bought. Landcorp Chief Executive, Steven Carden said the company had been selling venison to United States restaurants for the last 12 months, and decided to start selling it in New Zealand. Mr Carden added that the product was an important step in Landcorp’s strategy of getting more value out of its farms.