[23 February/ Deer Industry NZ Media Release]

Deer Industry New Zealand Chief Executive, Dan Coup said venison prices were the highest they have been in four years, peaking at $8.63 per kilogram in 2015. Mr Coup said the average stag venison price has increased by 16 percent from $6.30 per kilogram last year to $7.28 per kilogram this year. Mr Coup explained that this increase reflected an 11 percent currency gain and a 5 percent market gain. Mr Coup said that venison exports had dropped in volume by 5 percent to 15,035 tonnes. Mr Coup added that a key industry objective was to build year round demand for chilled venison at premium prices in new markets and new segments of existing markets.