[25 July/ Farmers Weekly]

Deer Industry New Zealand Passion 2 Profit Manager, Innes Moffatt said good prices, strong demand and low stock resulted in solid and sustainable markets and returns in the venison and velvet sectors. Mr Moffatt added that hind slaughter decreasing 25 percent in the first six months of the year was a strong vote of confidence from farmers increasing the size of their deer herds. Mr Moffatt explained that the decrease in hind kill had resulted in the price of stag venison increasing from $6.67 per kilogram to $7.55 per kilogram in the past year. Mr Moffatt noted that Deer Industry New Zealand was supporting company initiatives to reduce the reliance on the spring peak by growing sales in non-seasonal markets and in new markets that promoted value-added items, such as restaurants.