[8 June/ Stuff]

Lewis Road Creamery Founder Peter Cullinane said New Zealand’s creative potential had not been fully realised, and the country should be focusing on being the best at making products no one else does instead of missing opportunities. Mr Cullinane said his company’s butter took two years to develop, and his keenness to disrupt New Zealand’s food and beverage industries mean there are more new products to come. Mr Cullinane added the ability to be nimble, quick and stay ahead is where the advantage lies, and he believes Lewis Road can permanently be a challenger brand, categorised has having business ambitions beyond common resources and an intent to bring change to an industry. Mr Cullinane concluded New Zealand’s future is beyond commodities, and the country is capable of producing world-class products.