[1 December 2018/NZ Herald]

Fonterra is making a push to make dairy affordable and accessible for low-income populations in developing regions in the Middle East, Africa, South Asia, and South America. Kelvin Wickham, Chief Operating Officer of Fonterra’s NZMP ingredients business, said Fonterra had previously sold commodity products in bulk into these markets but now wants to focus on the premium end of the market by developing and selling higher-value ingredients with added benefits. Mr Wickham says the challenge is to make dairy affordable and accessible. Fonterra was looking at getting the formulations right and tailoring them to fill the vitamin deficiencies specific to each region. Some low income earners are moving into the middle class and want higher value dairy products, particularly in the Middle East and Africa. Mr Wickham said these trends offers growing opportunities for Fonterra in areas such as sports nutrition.