Red meat

Californian campaign tracking well

[17 May/Farmers Weekly] The Taste Pure Nature branding rolled out in California earlier this year by Beef + Lamb NZ appears to be performing well. The campaign is part of a 12 month advertising campaign and has a $3.5 million budget. An online video promoting New Zealand’s naturally raised grass-fed beef and lamb was watched...

Lamb prices too high

[17 May/Farmers Weekly] Winter lamb contracts are sitting close to $8 a kilogram which is boosting confidence for a repeat of last winter’s buoyant prices. Winter contracts are at $7.90/kg and spring contracts between $7.40 and $7.60/kg are surfacing in the South Island but the larger processors are yet to come to the table in...

Brit chefs tell good lamb tales

[13 May/Farmers Weekly] Kiwi lamb is once again featuring on British restaurant menus, earning its place because of its provenance and quality. Six chefs from the United Kingdom, Hong Kong and Singapore and four from New Zealand have spent the last week touring South Island farms as guests of Alliance. The week-long Pure Discovery Series...

We must become the world’s deli

[10 May/Farmers Weekly] Gabrielle Thompson, a Sheep and Arable Farmer has become the first appointed Farmer Director of Silver Fern Farms in a plan to ensure succession and development of skills around the board. Mrs Thompson works full time on the family farm which has been supplying SFF for three generations. She helps with both...

Feed grain not among good options

[08 May/Farmers Weekly] Arable farmers are opting out of autumn feed grain plantings after good returns for store lambs and strong signals from the milling industry. Indicated plantings of autumn-winter feed wheat, barley and oats are back 9200 hectares on 2018 figures whilst milling wheat planting is up 1000ha. There has been a drive towards...

Softer deer prices still firm

[03 May/Farmers Weekly] Deer Industry New Zealand (DINZ) reports that markets are still travelling well despite venison prices softening from their peak in October 2018. The average venison schedule price for a 60kg AP stag now sits at $9.01/kg down by $2.50 from its peak of $11.47/kg in early October last year which rose so...

SFF targets $30m a year profit

[18 April/Farmers Weekly] Silver Fern Farms has set new targets for itself for the next five years after reporting to underperform last year. By 2023, Silver fern Farms wants to achieve earnings of $150 million according to Chief Executive Simon Limmer. The strategy includes 10% return on equity, which historically has been difficult for meat...

Taste Pure gets bite at Big Apple

[17 April/Farmers Weekly] Beef + Lamb New Zealand’s Taste Pure Nature campaign recently featured on a big-screen advertisement in the middle of Times Square, New York. The campaign ran for free as part of their conscious foodie promotion. Market development manager Nick Beeby stated that even though New York is not their target area, it...

Lamb prices hold firm

[16 April/Rural News] Susan Kilsby, ANZ’s Agricultural Economist has reported that lamb prices have held up at stronger levels than those expected. The going rate is about $7/kg in the North Island and $6.60/kg in the South Island. Strong international markets have allowed the processors to keep prices strong especially due to the steady number...

Demand for NZ beef increases as swine fever hits Chinese pork production

[15 April/Stuff NZ] New Zealand’s largest export market for beef is now China, who have overtaken the United States. This is reported to be due to African swine fever (ASF) effecting the Chinese domestic pork production. More than 70 outbreaks of the virus have been confirmed in China with more than 600,000 pigs that have...

Price gap hurts Silver Fern Farms

[1 April/Farmers Weekly] Strong farmgate prices for sheep meats cut into Silver Fern Farms earnings in the latest year. Rob Hewett, Co-Chairman reported operational efficiency was down and trading in December alone was the worst result for that month in the past ten years. The Silver Fern group is now two distinct entities, the Silver...

Beef and lamb campaign chases conscious foodies

[29 March/Farmers Weekly] A new campaign launched by Beef + Lamb New Zealand in California looks to have paid off. “Taste Pure Nature” was launched on March 20 and has already seen considerable positive feedback and demand. The reason behind the campaign was because of the lack of awareness about red meat from New Zealand....

‘A sad day for Owaka’ at last-ever calf sale

[25 March/The Country] Last week marked the last ever Owaka calf sale, which have been running since 1958. PGG Wrightson who own and operate the sale yards are moving the sale day to Balclutha next year which would offer a bigger gallery of buyers and also had scales to ensure weights are more accurate. One...

Action groups following different paths

[21 March/Rural Life] Over 900 farmers have signed up to the Red Meat Profit Partnership (RMPP) Action Network to help make their farming businesses more productive and profitable. Each Action Group involved in the programme looked at a different way to find solutions for the problems they faced. Problems chosen to be tackled include farm...

Nicky Hyslop elected to Beef + Lamb directorship

[20 March/The Country] Nicky Hyslop, Chairwoman of Irrigation New Zealand has been elected to Beef + Lamb directorship. Mrs Hyslop and her husband farm Levels Estate, an intensive sheep, beef and arable property in Timaru. Mr Wright was elected in 2016. Scott Gower was elected to represent the Western North Island district and Tony Egan...

Informed decisions required to tackle sustainability challenge – visiting expert tells NZ red meat sector

[19 March/Rabobank] New Zealand red meat producers have been told by a visiting animal proteins expert to use sustainability in their individual business strategies. Justin Sherrard, Global Animal Protein Strategist reported that sustainability is a big part of the movement in the global market for red meat as consumer preferences adjust accordingly. Mr Sherrard stated...

Cattle peak may be close

[15 March/Farmers Weekly] The North Island cattle kill is easing after a four to six week rush according to Tom Young, AFFCO National Livestock Manager. Mr Young reports the rush occurred as soon as it was hot and dry after the slow start to the season due to rain and lush pasture into January. The...

Taihape farmers provide beef to Virgin airlines for inflight meals

[15 March/Stuff NZ] A group of Taihape farmers, Hinterland Foods, have been successful in their pitch to supply Virgin Australia with meat. The sheep and beef farmers are now fetching a “significant” premium over the regular market price for their produce, spokeswoman and director Sarah Wells said. Hinterland was told it appealed because it was...

Swine disease expected to boost Chinese beef imports

[08 March/Rural Life] Spread of the African Swine disease in China has increased measures at its borders. The spread of the severe viral disease is meant to offer increased export opportunities for beef exporters like New Zealand. Rabobank released a report stating the disease has potential to substantially shift the Asian meat trade, impacting both...

Meat company targets $134 billion global pet food market

[12 March/Stuff NZ] Alliance Group, an export meat company, has invested in a pet food business. David Surveyor, Chief Executive of Alliance Group reports that this investment coincides with major growth in the industry as animal lovers are seeking high quality protein food for their pets. The global sales forecast is set to reach up...

Strong market for lamb expected

[11 March/The Country] Good demand is continuing to occur from the United States and China, contributing to predictions a second season of healthy global lamb prices. Nathan Penny, ASB Senior Rural Economist reported that prices are now bottoming out although at around $7 which is a healthy level, after hitting record highs last spring. Looking...

Angus Pure plans to improve on-plate eating experience

[06 March/Rural Life] AngusPure New Zealand announced this week that they are partnering with 63 Angus beef farmers in a programme to improve the quality and taste of their meat as well as increasing returns. AngusPure is the official beef brand of Angus New Zealand with 50 percent owned by the industry’s association with the...

New lamb ad suggests Australia unites with New Zealand

[21 January/NZ Herald] The latest Australian lamb ad released ahead of Australia Day suggests Australia should unite with New Zealand, using lamb as Australia’s bargaining tactic. The humorous ad has actors appearing to be government officials suggesting that the two countries should combine because it claims ‘’New Zealand is doing Australia better than Australia’’. The...

Drastic reduction in red meat intake at odds with health guidelines, nutritionist warns

[18 January/Stuff] British Medical Journal, The Lancet, has published details of the proposed “planetary health diet’ which the authors claim will assist in saving the planet and approximately 11 million lives a year. The diet, consisting of daily intake limits on fish, eggs, sugar and red meat, will ultimately assist in avoiding a catastrophe to...