Deer

Spring peak in venison price expected

[27 February/Otago Daily Times] Deer farmers can expect to return to a normal pattern of seasonal demand this year, when venison schedule prices peak in spring. Dan Coup, Chief Executive of Deer Industry New Zealand (DINZ) reports that the spring premium rewarded farmers who were able to carry finishing deer through the winter for processing...

NZ deer milk to make it to shelves in skincare products

[12 February/Radio NZ] New Zealand brand Kōtia is set to launch a range of skincare products it has developed with deer milk this month, something it claims to be a world first. The brand’s founder, Queenstown-based Graeme Shaw, said he had spent the last six years focusing on R&D of deer milk harvest and new...

Pāmu signs deer milk deal with South Korea’s Yuhan

[10 December/NZ Herald] Pāmu will sign a deal with South Korean pharmaceutical company Yuhan to supply deer milk for its range of cosmetic products. The state-owned company, said it will be the first time New Zealand deer milk has been sold for use in the beauty industry. Yuhan has been developing a number of deer...

Deer Industry NZ: Velvet prices tipped to be stable in year

[29 October/The Country] The deer velvet market was expected to remain stable over the 2018/19 season due to increased consumption of the product in Asia alongside increased production in New Zealand.  Prices have consistently increased over the past eight years. Deer Industry NZ Asia Manager, Rhys Griffiths, cautioned the trend would not continue indefinitely. He...

Confidence drives deer farmers

[14 May/Farmers Weekly] Confidence was driving the rebuild of New Zealand’s deer herd after one of the industry’s best seasons ever. Existing deer blocks were being expanded and subdivided to run more stock, feeding systems were being upgraded and more weaners were being kept for breeding. The South Island venison price was $11 per kilogram...

Construction set to begin for new Alliance venison plant

[11 December/ NZ Farmer] Alliance Group has begun building its new venison processing plant in Southland. The project to create the $15.2 million modern facility would include improved handling operations, increased slaughtering, a wider boning room and an increased offal area. Alliance Chief Executive, David Surveyor said the new plant was a vote of confidence...

Deer velvet deal signed with South Korean corporation

[15 November/Radio New Zealand] South Korea’s largest pharmaceutical company, Yuhan Corporation, signed a deal to launch a range of New Zealand deer velvet products. Yuhan Corporation signed a memorandum of understanding with Deer Industry New Zealand, and entered agreements with AgResearch and Alpine Deer Group. The pharmaceutical company plans to develop health food products and...

Signs of stronger prices for NZ deer velvet

[30 October/New Zealand Herald] Deer velvet season has begun with farmers reporting high offers from buyers at rates 10-15 percent above the end of the previous season. Deer Industry NZ (DINZ) Market Manager Rhys Griffiths said that regulatory changes from China last season caused buyer confidence and prices to dip. China and Korea are NZ...

Department of Conservation slams illegal release of deer

[26 October/New Zealand Herald] A group of anti-1080 protesters has illegally released a herd of sika deer into North Taranaki forests. The Department of Conservation (DOC) strongly condemned their actions. DOC rushed into the area after an anonymous tip-off and had since worked hard to remove the deer, destroying five so far. DOC’s Director-General Lou...

Deer a profitable option in hill country

[24 September/ Rural News Group] An ANZ agri-report published recently said although challenges are present from competing land use and a decrease in the national deer herd, the deer industry is well positioned to fulfil New Zealand’s goal to provide high-quality protein products to global customers. The report highlighted the industry’s continued tight livestock supply...

Venison approaches record prices as US appetite grows

[18 August/Stuff: NZ Farmer] New Zealand venison prices are approaching record levels on the back of continuing demand from the North American market. Prices are up 17% on last year at more than $9 per kilo, with Deer Industry New Zealand Passion to Profit PGP manager, Innes Moffat, noting that the farmers are benefiting from...

LIC sells Deer Improvement as going concern

[26 July/ Otago Daily Times] LIC is selling its Deer Improvement subsidiary, including a Southland farm and over 2000 animals as a going concern sale. The sale is expected to be completed in early October and includes the 390ha Balfour property, artificial breeding collection and laboratory facilities and the deer herd. The buyers were South...

Venison hits sweet spot

[5 July/ Rural News Group] Venison has reached a sweet spot of better prices, wider markets and reduced seasonality in prices. Venison prices increased in the last two years to an all-time June high of $9/kg carcase weight for quality stags. Deer Industry NZ Chief Executive Dan Coup said a large decrease in deer numbers...

Mid-2018 opening for Lorneville venison plant

 [29 June/ NZ Herald] Alliance Group’s new $15.2 million venison processing facility at Lorneville is expected to be operational in mid-2018. The facility is in a refurbished beef building and is funded with proceeds from selling Makarewa land. Alliance Chief Executive David Surveyor said a new plan included improved handling facilities, better configuration, increased slaughter...

Deer industry leaders paint rosy portrait as sector makes gradual comeback

[29 May/ Stuff] Deer industry leaders say the sector is recovering after a period of poor performance. Deer Industry New Zealand (DINZ) Chairman Andy McFarlane saw a greater effort from farmers to improve their skills and push the industry forward. Farmers in 2016 were holding their hinds, which were previously being slaughtered at unsustainable levels....

Cervena to be marketed in Germany

 [28 March/ Deer Industry New Zealand Media Release] Cervena venison, a tender and grass-fed venison from New Zealand farmed deer, is to be marketed in Germany as part of a market development trial. Deer Industry NZ (DINZ) venison marketing manager Marianne Wilson noted the marketing of Cervena venison as a lighter eating option for grilling...

New Pareora venison plant a major boost to South Canterbury economy

[ 1 March/ Stuff] A new $7 million venison processing plant has meant the Silver Fern Farms (SFF) Pareora freezing works can now offer full-time work across 52 weeks, rather than the seasonal work of the past. The new venison plant had been built to replace the co-operative’s Islington plant, and SFF co-chairman Rob Hewett...

New Zealand venison seen as an ethical choice by European consumers

 [14 November/ Business Day: NZ Farmer] Berlin Chef, Shannon Campbell said the power of ‘Brand New Zealand’ was huge in Germany because consumers related New Zealand products to high quality, animal welfare, and lots of space. Mr Campbell added that this was in contrast to the intensive indoor farming image of German practices. Venison Importer,...

Exporters back single QA standard for deer farms

 [14 October/ Deer Industry New Zealand Media Release] All five major venison marketing companies and the New Zealand Deer Farmers Association have backed the introduction of a revamped quality assurance programme for farmed deer. The companies agreed on a single standard for deer that would eliminate duplication between companies running their own quality assurance programmes....

Venison trial tantalises European tastebuds over summer

 [14 September/ Business Day: NZ Farmer] Alliance Group has just completed a trial with Metro Cash & Carry, selling venison to the Belgium retailer from April to August. The campaign was designed to encourage Europeans to eat venison in the summer, and showed that there was potential to sell more high quality product at a...

Confident deer farmers rebuild

 [25 July/ Farmers Weekly] Deer Industry New Zealand Passion 2 Profit Manager, Innes Moffatt said good prices, strong demand and low stock resulted in solid and sustainable markets and returns in the venison and velvet sectors. Mr Moffatt added that hind slaughter decreasing 25 percent in the first six months of the year was a...

Landcorp launches first Pamu-branded product in New Zealand

 [30 June/ Business Day: NZ Farmer] New Zealand consumers can now purchase Landcorp’s Pamu-branded venison, the first of its products available in the country. The venison would only be available through home delivery with a minimum of 4 kilograms having to be bought. Landcorp Chief Executive, Steven Carden said the company had been selling venison...

Venison, velvet prices pleasing farmers

[19 May/ NZ Herald] Deer farmers have enjoyed increasing prices for their products with venison selling for $7.10 per kilogram and velvet prices averaging $125 per kilogram. Taihape Deer Farmers Branch Chairman, Andrew Peters said strong global demand meant prices were sustainable as long as meat companies behaved and did the right thing. Mr Peters...

Eketahuna duo admit poaching stag from farm

[28 April/ Business Day: NZ Farmer] Two men have been charged $750 for shooting and taking a stag that belonged to a farm. The men said they did not realise the stag they poached from the farm was not wild until they cut its ear tag off. Judge, Gregory Ross said the men should have...