Deer

Construction set to begin for new Alliance venison plant

[11 December/ NZ Farmer] Alliance Group has begun building its new venison processing plant in Southland. The project to create the $15.2 million modern facility would include improved handling operations, increased slaughtering, a wider boning room and an increased offal area. Alliance Chief Executive, David Surveyor said the new plant was a vote of confidence...

Deer velvet deal signed with South Korean corporation

[15 November/Radio New Zealand] South Korea’s largest pharmaceutical company, Yuhan Corporation, signed a deal to launch a range of New Zealand deer velvet products. Yuhan Corporation signed a memorandum of understanding with Deer Industry New Zealand, and entered agreements with AgResearch and Alpine Deer Group. The pharmaceutical company plans to develop health food products and...

Signs of stronger prices for NZ deer velvet

[30 October/New Zealand Herald] Deer velvet season has begun with farmers reporting high offers from buyers at rates 10-15 percent above the end of the previous season. Deer Industry NZ (DINZ) Market Manager Rhys Griffiths said that regulatory changes from China last season caused buyer confidence and prices to dip. China and Korea are NZ...

Department of Conservation slams illegal release of deer

[26 October/New Zealand Herald] A group of anti-1080 protesters has illegally released a herd of sika deer into North Taranaki forests. The Department of Conservation (DOC) strongly condemned their actions. DOC rushed into the area after an anonymous tip-off and had since worked hard to remove the deer, destroying five so far. DOC’s Director-General Lou...

Deer a profitable option in hill country

[24 September/ Rural News Group] An ANZ agri-report published recently said although challenges are present from competing land use and a decrease in the national deer herd, the deer industry is well positioned to fulfil New Zealand’s goal to provide high-quality protein products to global customers. The report highlighted the industry’s continued tight livestock supply...

Venison approaches record prices as US appetite grows

[18 August/Stuff: NZ Farmer] New Zealand venison prices are approaching record levels on the back of continuing demand from the North American market. Prices are up 17% on last year at more than $9 per kilo, with Deer Industry New Zealand Passion to Profit PGP manager, Innes Moffat, noting that the farmers are benefiting from...

LIC sells Deer Improvement as going concern

[26 July/ Otago Daily Times] LIC is selling its Deer Improvement subsidiary, including a Southland farm and over 2000 animals as a going concern sale. The sale is expected to be completed in early October and includes the 390ha Balfour property, artificial breeding collection and laboratory facilities and the deer herd. The buyers were South...

Venison hits sweet spot

[5 July/ Rural News Group] Venison has reached a sweet spot of better prices, wider markets and reduced seasonality in prices. Venison prices increased in the last two years to an all-time June high of $9/kg carcase weight for quality stags. Deer Industry NZ Chief Executive Dan Coup said a large decrease in deer numbers...

Mid-2018 opening for Lorneville venison plant

 [29 June/ NZ Herald] Alliance Group’s new $15.2 million venison processing facility at Lorneville is expected to be operational in mid-2018. The facility is in a refurbished beef building and is funded with proceeds from selling Makarewa land. Alliance Chief Executive David Surveyor said a new plan included improved handling facilities, better configuration, increased slaughter...

Deer industry leaders paint rosy portrait as sector makes gradual comeback

[29 May/ Stuff] Deer industry leaders say the sector is recovering after a period of poor performance. Deer Industry New Zealand (DINZ) Chairman Andy McFarlane saw a greater effort from farmers to improve their skills and push the industry forward. Farmers in 2016 were holding their hinds, which were previously being slaughtered at unsustainable levels....

Cervena to be marketed in Germany

 [28 March/ Deer Industry New Zealand Media Release] Cervena venison, a tender and grass-fed venison from New Zealand farmed deer, is to be marketed in Germany as part of a market development trial. Deer Industry NZ (DINZ) venison marketing manager Marianne Wilson noted the marketing of Cervena venison as a lighter eating option for grilling...

New Pareora venison plant a major boost to South Canterbury economy

[ 1 March/ Stuff] A new $7 million venison processing plant has meant the Silver Fern Farms (SFF) Pareora freezing works can now offer full-time work across 52 weeks, rather than the seasonal work of the past. The new venison plant had been built to replace the co-operative’s Islington plant, and SFF co-chairman Rob Hewett...

New Zealand venison seen as an ethical choice by European consumers

 [14 November/ Business Day: NZ Farmer] Berlin Chef, Shannon Campbell said the power of ‘Brand New Zealand’ was huge in Germany because consumers related New Zealand products to high quality, animal welfare, and lots of space. Mr Campbell added that this was in contrast to the intensive indoor farming image of German practices. Venison Importer,...

Exporters back single QA standard for deer farms

 [14 October/ Deer Industry New Zealand Media Release] All five major venison marketing companies and the New Zealand Deer Farmers Association have backed the introduction of a revamped quality assurance programme for farmed deer. The companies agreed on a single standard for deer that would eliminate duplication between companies running their own quality assurance programmes....

Venison trial tantalises European tastebuds over summer

 [14 September/ Business Day: NZ Farmer] Alliance Group has just completed a trial with Metro Cash & Carry, selling venison to the Belgium retailer from April to August. The campaign was designed to encourage Europeans to eat venison in the summer, and showed that there was potential to sell more high quality product at a...

Confident deer farmers rebuild

 [25 July/ Farmers Weekly] Deer Industry New Zealand Passion 2 Profit Manager, Innes Moffatt said good prices, strong demand and low stock resulted in solid and sustainable markets and returns in the venison and velvet sectors. Mr Moffatt added that hind slaughter decreasing 25 percent in the first six months of the year was a...

Landcorp launches first Pamu-branded product in New Zealand

 [30 June/ Business Day: NZ Farmer] New Zealand consumers can now purchase Landcorp’s Pamu-branded venison, the first of its products available in the country. The venison would only be available through home delivery with a minimum of 4 kilograms having to be bought. Landcorp Chief Executive, Steven Carden said the company had been selling venison...

Venison, velvet prices pleasing farmers

[19 May/ NZ Herald] Deer farmers have enjoyed increasing prices for their products with venison selling for $7.10 per kilogram and velvet prices averaging $125 per kilogram. Taihape Deer Farmers Branch Chairman, Andrew Peters said strong global demand meant prices were sustainable as long as meat companies behaved and did the right thing. Mr Peters...

Eketahuna duo admit poaching stag from farm

[28 April/ Business Day: NZ Farmer] Two men have been charged $750 for shooting and taking a stag that belonged to a farm. The men said they did not realise the stag they poached from the farm was not wild until they cut its ear tag off. Judge, Gregory Ross said the men should have...

Farm venison prices highest in four years

 [23 February/ Deer Industry NZ Media Release] Deer Industry New Zealand Chief Executive, Dan Coup said venison prices were the highest they have been in four years, peaking at $8.63 per kilogram in 2015. Mr Coup said the average stag venison price has increased by 16 percent from $6.30 per kilogram last year to $7.28...

Ex-deer farmers drawn back by strong returns

[15 February/ Radio NZ] South Canterbury Deer Farmer, Kris Orange said deer farmers who left the industry for brighter pastures in dairy were being drawn back by strong returns for venison and velvet. Mr Orange said venison prices had increased by more than $1 up to $7.20 per kilogram, with expectations of strong growth in...

Deer velvet industry prospering from diversification

[31 January/ Business Day: NZ Farmer] Elk and Wapiti Society of New Zealand President, David Lawrence said the New Zealand deer velvet industry is very strong and the future for deer farmers is looking even brighter. Mr Lawrence said New Zealand deer velvet was acknowledged around the world as a premier product. Mr Lawrence added...

Koreans to lift excise tax on deer velvet

[16 November/ Business Day: NZ Famer] New Zealand Deer Farmers Association Chairman, Chris Orange said the proposed removal of the South Korean special excise tax on deer velvet will increase the price paid to New Zealand deer farmers. The current excise tax is set at seven percent, however when additional taxes are added the effective...

Many lessons from Cervena in Europe trial

[20 October/ Deer Industry New Zealand Release] According to Deer Industry New Zealand, a trial promotion of Cervena venison in the Netherlands has gone down well with many chefs and their customers. Deer Industry New Zealand Passion2Profit Manager, Innes Moffat said the venison was sold as a spring-summer grilling item to around 1,200 Dutch restaurants,...