[27 August/Stuff: Business]

Auckland design house, Nordik, has launched a range of bags made from salmon skin. Nordik is owned by Lilja Viggosdottir, an Aucklander of Icelandic descent who on a visit to Iceland found shop after shop selling souvenirs made from fish skin. The salmon skin is a byproduct of the fishing industry and is a sustainable material which can be used to make bags. The skin’s being used in Nordik’s bags are being treated and tanned in Italy and Ms Viggosdottir hopes that the uniqueness of the delicate salmon pattern will differentiate her bags in a crowded market. The initial plan was to manufacture the bags in New Zealand but she found it very difficult to work with local companies and has found working with experienced Italian manufacturers much easier. The bags are being sold through an online channel and particular stockists.