[2 April/ Stuff]

100% Pure New Zealand Honey boasts a stronger presence in Asian markets than western markets due to the importance Asian consumers place on preventive medicine. Chief executive Sean Goodwin commented on the difficulty of selling manuka honey in China as low regulations mean other honey types are passed off as manuka. The Ministry for Primary Industries plans to introduce pollen DNA-testing on honey exports to reassure overseas markets. Mr. Goodwin believes the next big market for New Zealand exporters to focus on is India due to the country’s growing middle class of wealthy consumers, and New Zealand’s clean, green image has helped push the brand’s growth and sustained their presence in the Asian region.