[19 May/ Radio NZ]

A health supplement company, Topline International – which sold pollen under the NatureBee brand, claimed its China-made bee pollen was a product of New Zealand, and has been ordered to pay a $500,000 fine after being brought to court by the Commerce Commission. Topline had been taking advantage of New Zealand’s clean, green reputation for four years, stating on their website that their pollen was made from the hardworking bees of New Zealand’s pristine wilderness. Topline Director and Principal Shareholder, Jeffrey Bernard Cook, received a fine of over $121,500 on 22 charges, and Topline was fined $405,000.