[30 May/ Farmers Weekly]

Lewis Road Creamery Founder, Peter Cullinane said New Zealand dairy companies could work collectively to promote the New Zealand brand. Mr Cullinane added that some of the huge tourism promotional budget could be flavoured with New Zealand food and beverages along with the usual scenery and activities. Mr Cullinane noted that with the country’s natural attributes, it should be producing the very highest quality foods and beverages. Tatua Chief Executive, Paul McGilvary said adding value required a lot of things to be done well and there was no silver bullet.