[24 August/ NZ Herald]

Tourism New Zealand has launched a halal food guide to chase the multi-billion dollar Muslim tourist market. Tourism New Zealand South and South East Asia Regional Manager, Steven Dixon said the organisation knew how important access to information about suitable dining options was to the overall experience of New Zealand’s Muslim visitors. Mr Dixon added that the halal guide demonstrated Tourism New Zealand’s commitment to further enhancing New Zealand’s position as a visitor destination among this audience. The halal guide was backed by the Kiwi Muslim Directory and Federation of the Islamic Associations of New Zealand.