[29 August/Massey University]

Massey University are developing a state of the art consumer and sensory science facility to determine what drives people in their food choice behaviours. College of Sciences Pro-Vice Chancellor, Ray Geor, said the investment continued to build on the strong food science capability at Massey. The facility would increase the already strong presence in Palmerston North from FoodHQ, Fonterra, AgResearch, and Plant and Food Research. Joanne Hort said they would explore the emotional response and contextual effects on food choice and individual variation in perception. The facility would have immersive environments where consumers could experience foods in different settings and occasions. Fonterra’s Director of Research and Development, Mark Piper, said consumer-centric innovation was critical to the success of New Zealand’s value added agenda.