[8 September/ Radio NZ]

Oritain Global, a Dunedin forensics company, is expanding into the Australian market due to high demand for food traceability. The company said consumers were more concerned with provenance after disputes questioning the origin and quality of food. Oritain recently partnered with GE Healthcare to run a traceability programme to authenticate country of origin of foetal bovine serum used in human and animal health vaccines. The company has now established an office in Sydney; however, the laboratory work would continue to be performed in New Zealand. Sandon Adams was appointed to run the Australian business and said the demand for food traceability was huge, as food fraud is estimated to cost the global food industry $40 billion annually.