[7 May/NZ Farmer]

Tru-Test has entered into an agreement with a Swedish company, Datamars SA, to sell most of its business. The deal involved the Tru-Test brand, its milk meters business and the functions of their retail solutions division which included its electric fence arm. The two divisions accounted for around 85 percent of its revenues. Tru-Test Chairman, John Loughlin, said Datamars was a logical buyer and would create a unique global business. They make animal tags and tag readers, so together the companies would have greater scale in the animal traceability area. If the deal proceeded, the Dairy Solutions division would remain as a standalone business. Tru-Test’s biggest shareholder is a private equity firm in Australia who own 41.4 percent of the company.