[17 April/Stuff NZ]  

Jars of manuka honey are being marked with invisible ink and tracked with block chain technology in an effort to keep counterfeit products off the market. Manuka honey has become such a precious commodity forcing producers to implement high-tech methods to prevent imitation. Midlands Apiaries, has introduced this technology on its Puriti manuka honey which has 11 consumer security and anti-counterfeit features, including invisible ink and laser etching. Puriti international brand manager Adam Boot said someone needed to give consumers confidence in their manuka purchase. Whilst Puriti’s jars will contribute to stop counterfeiting there is still a risk. The manuka honey industry is worth about $180 million to New Zealand’s economy, meaning it is vital to protect against counterfeiters and producers wanting to piggyback off of the name.